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Increase your conversion and customer retention using behavioural segmentation tool

Using an automated segmentation model, Aqurate helps you maximize the potential of each customer, by creating personalized messaging and custom offerings.


   Increase your CTR and conversions

   Increase the number of orders per customer

   30-day free trial included


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High-growth eCommerce players choose Aqurate


Improve your customer retention with effectively segmented emails and ads


Some customers are just getting to know your brand, while others are long-time champions.

Sending the same newsletters and offering the same discounts to everyone is not going to cut it.

Personalize your emails and ads to increase your CTR and conversions.

Aqurate behavioural segmentation
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Send personalized marketing messages


Using the Value-Engagement Model, Aqurate automatically analyzes and segments customers, placing them in 7 natural categories, such as "True Champions", "Spenders At Risk", or "Silent Quitters".

This helps you send differentiated marketing messages (via email, sms, and ads) to your customers, thus increasing the CTR and average number of orders per customer.


Easily target your segments through various channels


Easily target your segments by downloading lists that can be used on paid ads platforms or SMS, or connect your email sender platform using one of our native email tool integrations.

Native integrations
Aqurate Value Engagement Segmentation graph

Our Value-Engagement segmentation model


The Value-Engagement Model provides an intuitive way to segment your customer base. Depending on how valuable they are to you and how engaged they are, the model classifies your customers into one of 7 natural segments.

The Value axis represents the amount of money a customer has spent on your website over the last 12 months of their lifetime as a customer.

The Engagement axis represents how involved a customer is with your business. The more recent the latest order or website visit (still in alpha) of a customer is, the higher the engagement value is.

Automatically categorize your customers, by analyzing vast amounts of data

Increase Customer Lifetime Value and decrease Churn

Focus on important customers that give you higher ROI

Want to explore Aqurate right now?

Free for 30 days. No credit card required.


Trusted by some of the fastest growing
retailers and eCommerce players in Europe

Aqurate Personalize helped us achieve a 13% increase in our net revenue, owed to displaying the right product recommendations to each website visitor. Thus, online shoppers were presented with an online experience tailored to their tastes, which led them to spend more.

We were pleased to see a 25% increase in our conversion rate, owed to a smart investment in Aqurate’s product recommendation engine. This way we invested in a long-term profit-generating tool and did not have to go beyond the allocated marketing budget to generate higher sales.

With so much of our focus going into day-to-day operations, being able to understand our performance along the customer journey provides a breath of fresh air.


Resources & Reports. No fluff and sales pitches.


Product Pages that Convert

Download our latest eBook for eCommerce shops!

Aqurate eBook - Product Pages that Convert front cover