Aqurate Map 2023
The Aqurate Map 2023 assesses the Digital Presence and Digital Maturity of the most competitive players in the Romanian eCommerce field.
Other editions of the report
Players included in the Aqurate Map 2023
The Aqurate Map 2023 covers a number of 52 players, all prominent within their industries. Therefore, it focuses on the largest players in the selected category (judged by Digital Presence) and does not aim to be an exhaustive comparison of all players.
To assess Digital Presence and Digital Maturity, Aqurate’s proprietary methodology computes:
All score evaluations are made intra-category. Players are categorized based on their main category, although some players offer products in multiple categories.
Electronics - Largest volume of website traffic out of the 7 eCommerce categories
Leading the category is eMAG, maintaining its position as the frontrunner with the highest scores for both Digital Presence and Digital Maturity. Following at a distance is Altex, securing the second spot.
In comparison to the previous year, there has been an increase in the number of players in the Challengers quadrant, among which the newest one, Vexio.ro, replaced Media Galaxy.
2 new players enter the Cosmetics category
NailsUp.ro and Kit Unghii.ro, replace Oriflame on the Aqurate Map in 2023.
Newest category in the Aqurate Map
The Global Pet Care eCommerce market is projected to experience a CAGR of 12.49% from 2020 to 2027. As a result, in this year's Aqurate Map, we have included a total of 7 players from this category.