Increase your conversion and customer retention using behavioural segmentation tool

Some customers are just getting to know your brand, while others are long-time champions.

Sending the same newsletters and offering the same discounts to everyone is not going to cut it.

Personalize your emails and ads to increase your CTR and conversions.

Using the Value-Engagement Model, Aqurate automatically analyzes and segments customers, placing them in 7 natural categories, such as "True Champions", "Spenders At Risk", or "Silent Quitters".

This helps you send differentiated marketing messages (via email, sms, and ads) to your customers, thus increasing the CTR and average number of orders per customer.

Easily target your segments by downloading lists that can be used on paid ads platforms or SMS, or connect your email sender platform using one of our native email tool integrations.

The Value-Engagement Model provides an intuitive way to segment your customer base. Depending on how valuable they are to you and how engaged they are, the model classifies your customers into one of 7 natural segments.

The Value axis represents the amount of money a customer has spent on your website over the last 12 months of their lifetime as a customer.

The Engagement axis represents how involved a customer is with your business. The more recent the latest order or website visit (still in alpha) of a customer is, the higher the engagement value is.