Irina Todoran is Growth Marketer at Aqurate, the AI personalization and search platform for eCommerce shops, where she runs events, inbound, paid ads, email and the website. She has over 12 years of experience in digital marketing, across B2C and B2B, in travel, pharma and SaaS. Before Aqurate, she spent over two years as product manager for a SaaS platform for travel agencies, which she launched in Romania and the UK. On the blog, she writes practical guides on site search, product recommendations and campaign planning for online stores.