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Aqurate vs Doofinder

Doofinder charges more to unlock features.
Aqurate includes them all, from day one.

Doofinder locks predictive suggestions and 365-day analytics behind its Pro plan, and 1:1 personalization, visual search, and category merchandising behind Advanced. Its AI Assistant is a separate paid add-on. Aqurate includes every feature on every plan, starting at €49/month, billed by your orders, not your traffic.

Starting at €49/month·GDPR-compliant·Support replies in under 1 business day
Aqurate
Billed by
Your orders
All features on every plan
From €49/mo
Doofinder
Billed by
Search requests
Features gated by plan
No request top-ups
Why switch

Why switch from Doofinder to Aqurate

Our strengths, stated plainly.

All features on every plan

Every Aqurate plan gets the full feature set: recommendation merchandising, analytics, every recommendation type. Doofinder gates predictive suggestions and 365-day analytics behind Pro, and 1:1 personalization, visual search, and category merchandising behind Advanced. The AI Assistant costs extra on top.

Priced by orders, not search requests

Doofinder bills by search requests, so costs rise with your traffic. Aqurate bills by monthly orders, so costs rise only when sales do. Published pricing from €49/month.

Your search never gets cut off

Doofinder sells no request top-ups; by its own FAQ, outgrowing your quota means moving to a bigger plan. Aqurate has no request quotas, your tier simply adjusts with your order volume after a 1-month observation window.

Buy only what you need

Search and Personalize are sold separately. Start with one, add the other when it makes sense, and save 15% when you bundle both. Doofinder sells its suite as one package per plan, so you pay for the whole thing even if you only need search.

Feature by feature

Feature highlights: Aqurate vs Doofinder

9 features that matter most when comparing Aqurate to Doofinder, sourced from both companies' public documentation as of July 2026.

Feature
Aqurate
Doofinder
AI product recommendations & AI search
Yes
Yes
30-day free trial
Yes
Yes
Pricing based on orders, not search requests
Yes
Costs rise when sales do, not when traffic does.
No
Bills by requests: queries, indexing, API calls, crawled pages, per their documentation.
Extra usage never cuts off your search
Yes
No request quotas.
No
No request top-ups sold; their FAQ points to a plan upgrade.
All features on every plan
Yes
No
Suggestions and 365-day analytics need Pro ($149/mo); 1:1 personalization, visual search, and category merchandising need Advanced ($349/mo); the AI Assistant is a paid add-on.
Search and recommendations sold separately, or bundled at 15% off
Yes
Pay only for the product you need.
No
One suite per plan, with per-product request quotas.
Full recommendation merchandising: Pin, Filter, Nudge
Yes
Steer recommendations without switching off the AI, on every plan.
Partial
Filters and rules need Pro; IFTTT rules need Advanced.
Email product recommendations
Yes
Native Klaviyo and theMarketer integrations, HTML export.
No
Their Klaviyo integration sends search events for segmentation; it does not generate product recommendations for emails, per their documentation.
Transparent per-order attribution, any date range
Yes
Click-then-purchase within 30 days, per-order drill-down, on every plan.
Partial
Conversion stats documented; 365-day and real-time analytics gated to Advanced.
Happy customers

Real merchants. Real results.

“

Aqurate is a great tool for displaying personalized product recommendations on product pages, cart pages, home pages, as well as sending them via email newsletters. It definitely helped increase my shop's revenue and AOV. The Aqurate team is always supportive with any problems I encounter.

L
Laura Ioana S.
Co-Founder · Full review on G2
Before you switch

Everything you need to know before switching from Doofinder

Why should I choose Aqurate over Doofinder? −
Aqurate includes every feature on every plan, starting at €49/month, billed by your monthly orders. Doofinder bills by search requests, so costs rise with your traffic, and its best features need Pro ($149/month) or Advanced ($349/month), with the AI Assistant priced separately on top.
Will my costs go up when my traffic grows? +
Not with Aqurate. We bill by monthly orders, so your cost rises only when your sales do. Doofinder bills by search requests, which count queries, indexing, API calls, and crawled pages, so a traffic spike raises your bill even if sales stay flat.
What happens if I outgrow my plan? +
With Aqurate, your tier simply adjusts to your order volume after a 1-month observation window, and your search keeps running. Doofinder sells no request top-ups; its own FAQ says the answer to outgrowing your quota is a bigger plan.
Do I need a higher plan to unlock features? +
No. Every Aqurate plan, from the smallest tier up, includes the full feature set. With Doofinder, predictive suggestions and 365-day analytics require the Pro plan, while 1:1 personalization, visual search, and category merchandising require Advanced, and the AI Assistant is a separate paid add-on.
Will my price change after I sign up? +
Aqurate's published tiers don't change after you sign up; you only move tiers with your order volume. Doofinder reviewers on the Shopify App Store and Trustpilot (November 2025 to March 2026) report unannounced price increases, including one documented 496% jump.
Can I control what gets recommended? +
Yes. Pin, Filter, and Nudge let you promote or hold back products without turning off the AI, included on every plan. Doofinder's recommendation filters and rules require Pro, and IFTTT rules require Advanced.
Can I send product recommendations by email? +
Yes. Aqurate generates email recommendations you configure yourself, with native Klaviyo and theMarketer integrations plus HTML export for other tools. Doofinder's Klaviyo integration sends search event data for segmentation; it does not generate product recommendations for your emails.
How fast is Aqurate's support? +
Support replies in under 1 business day, on every plan. You work with a team that knows your account, not a rotating ticket queue.
What about annual contracts? +
Aqurate is monthly, cancel anytime; yearly plans run to the end of the cycle. Doofinder's FAQ states annual payments are one-time and non-refundable.
Can I buy Search and Personalize separately? +
Yes. Search and Personalize are standalone products: start with one, add the other whenever it makes sense, and save 15% off the combined price when you bundle both. Doofinder takes the opposite approach: every plan is one suite with per-product request quotas, so you pay for the whole package even if you only need search.

Ready for every feature on every plan?

See your price. Try it free. Decide for yourself.

Starting at €49/month · GDPR-compliant · All features on every plan