How Dotare Băi Boosted Conversions & AOV with AI-Driven Personalization

Dotare Băi, a hygiene & cleaning products retailer, faced weak conversions despite solid traffic and stiff price competition. Partnering with Full Out Media and Aqurate, they deployed a conversion-focused personalization strategy that transformed shopping journeys into scalable revenue gains, boosting conversion rate, average order value, and order volume without increasing media spend.

In partnership with Full Out Media

Full Out Media is a performance-focused digital marketing agency based in Bucharest, Romania that helps businesses grow online through data-driven PPC, SEO, social media, email marketing, and web development services, working closely with clients to turn ad budgets into measurable results and strategic growth.

About Dotare Băi

Dotare Bai is a Romanian online retailer focused on the hygiene and cleaning products market with both B2B and B2C customers. They work Full Out Media for digital marketing and eCommerce strategy. The team was looking for a solution to improve core metrics like conversion rate and average order value without increasing advertising budgets.

The Challenge

The hygiene and cleaning products market in which Dotare Băi is operating is one of the most competitive segments in eCommerce:

• Low product differentiation
• Intense price competition
• Rational, utility-driven purchasing behavior
• Low brand loyalty

Dotare Băi already had relevant and consistent traffic. The issue was not user acquisition, it was underperforming conversion rates and the inefficient monetization of existing sessions. Increasing advertising budgets was not a sustainable solution. A structural change was needed in how users were converted into customers.

The Solution

Full Out Media designed and coordinated a comprehensive on-site personalization strategy, using Aqurate as the technological infrastructure.

The project was built around business KPIs, not vanity metrics:

• Increasing order volume
• Improving site-wide conversion rate
• Increasing average order value
• Clear revenue attribution

Personalization was not treated as a simple widget, it was implemented as an active sales system integrated throughout the customer journey.

The approach included:

• A full conversion funnel audit
• User behavior mapping
• Definition of decision scenarios (category view, product view, cart, exit intent)
• Implementation of contextual and predictive recommendations
• Integration of personalization into the overall store growth strategy

Working with Full Out Media: Real value, not just technical integration

This project was not a basic software implementation. It was an operational partnership between with Full Out Media who was responsible for strategy, conversion architecture, business objectives, and ongoing optimization. Together with the customer, they defined:

• What should be personalized
• When it should be displayed
• To whom it should be shown
• And what the conversion objective is

Aqurate delivered the infrastructure that enabled these decisions to be executed at scale, in real time.

This clear separation between strategy and technological execution was the critical factor that transformed personalization into a predictable growth lever, not an experiment.

Measurable and Attributable Results

In just two months, personalization became one of the strongest revenue-generating channels for the store. Here is the direct impact:

• 10.3% of total store revenue was generated directly through interactions with personalization modules
  
• 31.2% of total orders came from sessions influenced by Aqurate
  
• Conversion rate: 12.7% on personalized traffic (+336.7% compared to standard traffic)
  
• Average order value: +58.3% for users exposed to recommendations

These results confirm that properly implemented personalization acts as a performance multiplier for existing traffic.

Conclusion

This project clearly demonstrates that for many online stores:

• The problem is not lack of traffic
• The problem is weak conversion and low session value

Through the Full Out Media × Aqurate collaboration, Dotare Băi achieved:

• Real revenue growth without relying on higher media budgets
• A scalable traffic monetization system
• Competitive advantage in a saturated market
• A predictive, decision-oriented, efficiency-driven shopping experience

For functional retail eCommerce businesses, this is one of the most efficient and controllable levers for profitable growth.

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