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The Aqurate Map 2023

The Aqurate Map assesses the Digital Presence and Digital Maturity of the most competitive Romanian eCommerce players, across 7 verticals: Electronics, Fashion, Cosmetics, Books, Home, Baby&Toddler, and Pet Shops.

Aqurate Map 2023

The Aqurate Map 2023 covers a number of 52 players, all prominent within their industries. Therefore, it focuses on the largest players in the selected category (judged by Digital Presence) and does not aim to be an exhaustive comparison of all players.

To assess Digital Presence and Digital Maturity, Aqurate’s proprietary methodology computes:

thick mark  6 dimensions

thick mark  10 sub-dimensions

thick mark  27 features



All score evaluations are made intra-category. Players are categorized based on their main category, although some players offer products in multiple categories.

Download the Aqurate Map 2023 here →




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