How Pursehuit Boosted Basket Size by 9% with Aqurate Smart Bundles

Pursehuit leveraged Aqurate’s Smart Bundles on their Shopify store to turn single-product views into multi-item purchases. By showing personalized bundles with clear discounts, the store encouraged shoppers to add more items to their carts, resulting in a 9% increase in basket size. The solution was fast to implement thanks to the Built for Shopify Aqurate app.

About Pursehuit

Pursehuit is an online store offering stylish and durable stainless-steel jewelry and fashion accessories for women. With a broad product catalog and frequent promotions, the store focuses on providing a seamless and convenient shopping experience. Pursehuit aims to help customers discover complementary products easily, increase engagement, and drive repeat purchases through a modern, user-friendly Shopify storefront.

The Challenge

Despite strong traffic and product discovery, many Pursehuit shoppers were purchasing only a single item per visit. The team wanted to increase items per order and overall average order value without making major changes to the storefront or relying on manual merchandising. They needed a solution that could offer relevant product combinations in a low-friction way, encouraging shoppers to consider additional items while maintaining a smooth and intuitive shopping experience.

The Solution: Smart Bundles in Aqurate Personalize

Aqurate’s Smart Bundles were implemented on Pursehuit’s product pages to suggest complementary items in one-click bundles. The feature allows personalized
recommendations based on the product being viewed and supports percentage or fixed-amount bundle discounts. Shoppers can add an entire bundle to the cart instantly, simplifying the upsell process.

The Aqurate Shopify app is Built for Shopify, which ensured fast and seamless integration with existing themes and workflows, requiring minimal development effort while maximizing the potential for multi-item purchases.

Results

After launching Smart Bundles, Pursehuit saw measurable improvements in shopper behavior:

• Basket size ↑ 9% (items per order)
• Faster checkout process with instant bundle add-to-cart
• Increased conversion on bundle offers without redesigning product pages
• Enhanced cross-selling of complementary items

The feature allowed Pursehuit to maximize revenue potential on each visit while keeping the shopping experience simple and user-friendly.

Conclusion

Pursehuit’s success with Smart Bundles demonstrates the impact of personalized, checkout-ready product recommendations. By offering complementary items with clear bundle discounts, the store increased basket size and enhanced shopper experience. Merchants using Shopify can achieve similar results quickly with the Built for Shopify Aqurate app, turning single-product views into multi-item purchases with minimal setup while driving revenue and customer satisfaction.

Try Aqurate Personalize

Test Aqurate Personalize on your shop - Free for 30 days and no credit card required -  and see the results.