How Napofarm Enhanced Customer Experience with Aqurate Personalize

Napofarm leverages Aqurate Personalize to enhance customer experience and drive sales on the MerchantPro platform. With AI-powered recommendations, a significant part of all orders now include suggested products. Aqurate’s personalization solution helps Napofarm improve product discovery, boost order value, and deliver a tailored shopping experience that meets the unique needs of their customers.

About Napofarm

Farmaciile Napofarm, a trusted name in pharmaceutical retail, operates a robust online presence through its e-commerce platform powered by MerchantPro. Offering a wide range of health and wellness products, Napofarm is committed to providing customers with an exceptional shopping experience.

The Challenge

With a diverse catalog and a mission to guide customers toward relevant health solutions, Napofarm aimed to optimize their online store. The team needed a way to boost order value and streamline the discovery of complementary and alternative products for their customers.

The Solution: Aqurate Personalize

Napofarm integrated Aqurate Personalize into their MerchantPro-powered e-commerce platform to deliver AI-powered recommendations at key touchpoints in the customer journey.

Features implemented:

• Product Detail Pages:
  • Alternative Products
  • Frequently Bought Together
  • Popular in the Same Category
• Cart Pages: Frequently Bought Together

These intelligent recommendations helped customers discover relevant products tailored to their needs, improving both convenience and satisfaction.

Results

In a short time, Aqurate Personalize delivered impactful results:

• A significant part of orders now include products recommended by Aqurate.
• Enhanced customer satisfaction through tailored suggestions.
• Improved visibility for complementary and related products, increasing the likelihood of higher-order values.

Insights from Napofarm and Aqurate

Loredana Goarna, eCommerce Manager at Napofarm, shared her thoughts:
"Aqurate Personalize has been a fantastic addition to our e-commerce strategy. The AI-powered recommendations not only improve the shopping experience for our customers but also contribute significantly to our sales. It’s an essential tool for any online retailer looking to grow."

Vlad Marincas, CEO at Aqurate highlighted the partnership:
"Napofarm's commitment to improving their customers' journey aligns perfectly with our mission. Seeing a significant part of orders influenced by our recommendations is a great achievement and a testament to the power of AI-driven personalization."

Key Takeaways

• Enhanced Customer Experience: Personalization features helped Napofarm offer highly relevant product suggestions, improving customer engagement.
• Boosted Sales: Recommendations like "Frequently Bought Together" on cart pages encouraged customers to add more items to their orders.
• Seamless Integration: The implementation on the MerchantPro platform ensured smooth adoption and efficient performance.

Conclusion

Napofarm’s success with Aqurate Personalize demonstrates how AI-powered solutions can transform the e-commerce experience. By leveraging personalized recommendations, Napofarm achieved meaningful growth and strengthened customer satisfaction, paving the way for long-term success.

Try Aqurate Personalize

Test Aqurate Personalize on your shop - Free for 30 days and no credit card required -  and see the results.