In recent years, the eCommerce market has grown significantly, accompanied by a considerable number of challenges, such as the growing need for personalisation and security of online payments. The Customer Acquisition Cost (CAC) has seen a notable increase and users have shown a need for increased personalisation at every stage of the purchasing process. Therefore, in such a competitive environment, the use of AI-based personalisation tools is becoming increasingly important. NETOPIA Payments and Aqurate bring extensive experience in online payments and expertise in AI-based personalized recommendations, providing solutions for business growth in the digital environment.
Neakaisa.ro is a company that has been built on a passion for combining beauty and functionality. With over 9 years of experience on the market, their product range has continuously expanded, currently offering over 15,000 items. Innovative solutions for bathroom decoration hold a special place for Neakaisa.ro, as the most important section of their online store. In 2022, Neakaisa.ro achieved a business turnover of 5.7 million euros, marking a significant 20% growth compared to 2021.
Neakaisa.ro decided to stay ahead of competitors by implementing AI-driven personalization tools. The company's primary objective was to raise its net revenue by automating product recommendations and increasing the average order value without incurring additional marketing expenses. As a solution, Neakaisa.ro decided to use the Aqurate Personalize advanced product recommendations, based on AI.
The company’s objective was to increase sales by raising the AOV (Average Order Value), without having to further invest in marketing efforts. Read...
The company's primary objective was to increase the value of its orders by using AI-driven personalization tools. This led to a 23% increase in AOV....
One of the key strategies to personalize the shopping experience of your website visitors is through product recommendation newsletters. By guiding...