In today's hyper-competitive ecommerce landscape, your tech stack can make or break your growth. In our recent webinar, Building a High-Converting eCommerce Tech Stack, experts from Aqurate, Prefixbox, and eCommerce Today shared how to choose the right tools, personalize at scale, and measure what really works.
🔨 The Foundation: Choosing the Right eCommerce Platform
Vlad Petcu (eCommerce Today) explained that the real cost of your ecommerce platform goes beyond subscription fees - it includes time, maintenance, and scalability. Hosted platforms like Shopify can save countless hours versus self-hosted ones, especially during high-traffic events like Black Friday.
“You’re not just choosing software. You’re choosing long-term stability, maintenance load, and how fast you can react to market shifts.”
🔍 Product Discovery: Search That Sells
Paige Tyrrell (Prefixbox) highlighted that site search isn’t just a technical feature - it’s one of the biggest levers for revenue. Modern search engines should use vector search, not just keyword matching, and adapt to more conversational queries.
“If your search engine can’t understand something like ‘a dress for a Spanish wedding’, you’re already behind.”
🤖 Conversational Commerce & AI Agents
AI agents are here—and they’re working. Paige emphasized that guided, chat-based shopping experiences are becoming a new norm.
“95% of responses from AI agents are now as good or better than human support.”
🎯 Personalization: Not Just a Carousel
Tudor Goicea (Aqurate) made it clear: personalization is more than just showing "Similar Products" in a carousel.
“In physical stores, a good salesperson can make or break the sale. Online, personalization is that salesperson.”
✉️ Email Marketing: Automate to Scale
Email is your silent workhorse. Vlad shared how natively integrated email tools like Klaviyo, theMarketer, or Omnisend can turn every abandoned cart or browse session into a conversion - at a fraction of the cost of ads.
📊 Measuring What Works: A/B Tests & Beyond
Tudor broke down how to measure ROI on tools with confidence - even if you don’t have high traffic:
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A/B testing if you have >5,000 events/month with tools like Omniconvert or ABConvert
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Time series comparison for big-impact changes
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Qualitative tools like Hotjar and Clarity
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Look at Revenue Per User as a north-star metric
“Doing A/B testing with too little data is worse than not testing at all.”
🧠 Pro Tips for Evaluating New Tools
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Use frameworks like FORESTER's FIRE (Flexible, Inexpensive, Rapid, Easy) to assess tool quality
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Perform a gap analysis: Where are you now vs. where do you want to be?
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Audit time and financial cost of each tool
🔚 Final Thoughts: Your Tech Stack, Your Growth Engine
A high-converting ecommerce tech stack isn’t about collecting the trendiest tools - it’s about choosing the right ones that work together to deliver better customer experiences, simplify operations, and grow your revenue.
Whether it’s:
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Picking the right platform that saves time and stress,
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Implementing product discovery that actually understands your users,
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Personalizing like a digital sales assistant,
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Or measuring ROI with confidence...
…the common thread is intentionality. Know your goals, track your data, and don’t be afraid to test, optimize, and evolve.
🚀 Your tech stack is your growth engine - treat it like one. Watch the full recording.