How Lumea Basmelor Gets 18% of All Orders from Aqurate Search
Lumea Basmelor sells cake decorating and confectionery supplies to home bakers and professional pastry chefs. With a catalog of thousands of very specific products, its shoppers know exactly what they want and type it straight into the search bar. The shop already ran Aqurate Personalize on MerchantPro, then upgraded to Aqurate Search, an AI site search built for eCommerce. The result: sessions that used Aqurate Search drove 18% of all orders from just 4.5% of sessions, and brought in revenue worth 35x the subscription cost.
About Lumea Basmelor
Lumea Basmelor is a specialist store for cake decorating and pastry supplies. The catalog covers 5,000+ products:
- Food colorings: gels, powders, sprays, airbrush colors
- Cake decorations: edible pearls, sugar flowers, figurines, sugar lace
- Raw materials: fondant, sugar paste, couverture chocolate, flavorings
- Tools, molds, cutters, cake stands, boards, and candles
Customers range from home bakers preparing a birthday cake to confectioners and event decorators buying in volume.
The Challenge: Every Failed Search Is a Lost Order
Lumea Basmelor's shoppers don't browse. They come for a specific item: edible pearls, gold food coloring, a fondant cutter of a certain shape. Searches like "edible glitter", "piping tips" or "cake topper" prove it.
That intent is valuable, but only if the search delivers the right product on the first try. In a catalog of thousands of near-identical items that differ by color, size, or shape, every missed match is a lost order. The team wanted a search engine that understands how shoppers actually type and turns that intent into sales.
The Solution: One Platform for Discovery and Search
Lumea Basmelor already used Aqurate Personalize for AI-driven recommendations across the store. Adding Aqurate Search was the logical next step: one platform for both product discovery and site search.
- Aqurate Search replaced the store's previous search across the whole site
- The AI-powered engine reads shopper intent beyond exact keyword matches: synonyms, typos, and partial product names all land on relevant products
- The Aqurate dashboard tracks every search session, the top queries, and the queries with no results, so the team sees exactly what shoppers look for and what Aqurate Search earns
Results: Small Share of Traffic, Big Share of Orders
Measured over one month, based on sessions that used Aqurate Search:
- 18% of all orders came from sessions that used Aqurate Search, from just 4.5% of all sessions
- 4x the site's conversion rate: shoppers who use Aqurate Search order at four times the store average
- 35x return on cost: revenue from Aqurate Search sessions was worth 35 times the Aqurate Search subscription cost over the same period
Our customers know exactly what they need: a specific color, a specific decoration, a specific tool. If search doesn't find it, they leave. With Aqurate Search, almost one in five orders now comes through the search bar, and the dashboard shows us what people are looking for every day.
Key Takeaways
- Search users are the store's best buyers. 4.5% of sessions, 18% of orders.
- AI site search pays back fast. Revenue from Aqurate Search sessions is worth 35x the subscription cost.
- One platform, two levers. Aqurate Personalize drives discovery, Aqurate Search captures direct intent.
- Every number is transparent. Results come straight from the Aqurate dashboard, on the shop's own data.
Conclusion
In a specialist catalog, the shoppers who search are the ones ready to buy. Lumea Basmelor gave them a search engine that finds the right product, and 18% of all orders followed. For a store already running Aqurate Personalize, Aqurate Search turned the search bar into a revenue channel of its own.
Try Aqurate Search
Test Aqurate Search on your shop, free for 30 days, all features included, and see the results.
