Coffeepoint, an online retailer specializing in coffee and coffee equipment for both consumers and businesses, was seeing shoppers use site search but not convert at the rate the team expected. After replacing the default Gomag search with Aqurate Search, sessions that included a search interaction now account for 23.5% of all orders and 13.8% of total revenue - despite representing just 4.3% of all sessions.
About Coffeepoint
Coffeepoint is an eCommerce store selling coffee beans, capsules, espresso machines, machine consumables, and related accessories, serving both individual customers and business clients. The store runs on the Gomag platform. Coffeepoint operates its own roastery and carries Fresso, its proprietary coffee brand, alongside third-party brands such as Lavazza, Tchibo, and Jacobs.
The Challenge. Search Sessions That Didn't Convert
Coffeepoint's built-in Gomag search was functional, but it wasn't converting. Shoppers who used search - typically the most purchase-intent visitors on any eCommerce site - were leaving without buying.
The team recognized that search users were signaling clear intent, yet the search experience wasn't guiding them effectively to the right product. The gap between search usage and search-driven revenue was a clear opportunity.
The Solution. Aqurate Search
Coffeepoint implemented Aqurate Search directly on their Gomag store. The integration replaced the default search with an AI-powered engine that understands shopper intent beyond exact keyword matches, returning relevant results in under 50 milliseconds -where most standard search implementations take several times longer. Shoppers get answers before they notice the wait, which keeps them in the buying flow rather than abandoning the page.
Results are relevant even for partial queries, brand variants, or product type searches common in the coffee category (e.g., "boabe lavazza," "capsule nespresso compatibile").
Results
In the first month:
- 23.5% of all orders placed on the site came from sessions that included a search interaction
- 13.8% of total revenue was driven by search sessions
- Search sessions represented just 4.3% of all sessions, meaning search users converted at a rate roughly 5x higher than the site average
Conclusion
Coffeepoint's results make the case plainly: a small share of sessions, when given a better search experience, can drive a disproportionate share of revenue. For a retailer with both consumer and business customers, its own roastery brand, and a deep multi-brand catalog, search is not a secondary feature - it is a direct path to purchase for the shoppers most likely to buy.
Test Aqurate Search on your shop - Free for 30 days, all features included - and see the results.