Reports
Cosmetics - Aqurate Map 2023
The Aqurate Map 2023 covers a number of 52 players, all prominent within their industries. Therefore, it focuses on the largest players in the...
The report assesses the Digital Presence and Digital Maturity of the most competitive 8 players in the Home category of Romanian eCommerce.
The Aqurate Map 2023 covers a number of 52 players, all prominent within their industries. Therefore, it focuses on the largest players in the selected category (judged by Digital Presence) and does not aim to be an exhaustive comparison of all players.
The players in this year's report: IKEA, JYSK, VidaXL, Mobexpert, Mobilier1.ro, SomProduct, videnov.ro, TheHome.
To assess Digital Presence and Digital Maturity, Aqurate’s proprietary methodology computes:
6 dimensions
10 sub-dimensions
27 features
All score evaluations are made intra-category. Players are categorized based on their main category, although some players offer products in multiple categories.