How GeboTools Boosted Online Sales with Aqurate Personalize

GeboTools, a leading tools and equipment retailer managing multiple online stores across the CEE region, partnered with Aqurate Personalize to boost revenue and improve user experience. By replacing a basic cross-selling app with Aqurate's AI-driven recommendations, GeboTools saw significant gains in conversion rates, user interaction, and revenue per user.

About GeboTools

GeboTools, a leader in the tools and equipment industry, achieved remarkable growth with an annual revenue of 11 million EUR in 2024 by managing multiple online stores across the CEE region. Focused on delivering exceptional customer experiences, GeboTools partnered with Aqurate Personalize to enhance user engagement and drive higher revenue.

The Challenge

Prior to Aqurate, GeboTools relied on a basic cross-selling app from the Shopify store. While functional, the app’s performance fell short of their aspirations for delivering personalized and impactful product recommendations. With increasing competition and diverse customer needs, GeboTools sought a solution that would:

• Create a superior user experience across their multiple online stores.
• Improve user engagement on the website.
• Boost conversion rates and overall revenue per user.

The Solution: Aqurate Personalize

GeboTools implemented Aqurate Personalize to replace the existing basic cross-selling app. Aqurate’s advanced AI-driven recommendations, tailored to user behavior, were tested via an A/B experiment to measure effectiveness. Key recommendation types included Alternative Products on product detail pages and Frequently Bought Together recommendations.

Results

The transition to Aqurate Personalize delivered significant benefits:

• Improved Conversion Rates: The A/B test demonstrated a substantial increase in conversion rates compared to the previous app.

• Higher Interaction Rates: User engagement with recommended products grew significantly, reflecting enhanced relevance and appeal.

• Increased Revenue/User: The improved user experience translated into notable growth in revenue per user, a testament to Aqurate’s personalization capabilities.

Insights from GeboTools and Aqurate

“Partnering with Aqurate Personalize was a game-changer for GeboTools. The tailored recommendations not only improved our customers’ shopping experience but also had a tangible impact on our bottom line. The A/B test results spoke volumes about the value Aqurate adds compared to basic solutions.” – Vadim Topan, Managing Partner, GeboTools

“Our mission at Aqurate is to empower eCommerce businesses with the tools they need to thrive in a competitive landscape. Seeing GeboTools achieve such impressive results reaffirms the transformative potential of AI-based personalized recommendations.” – Vlad Marincas, CEO and Co-founder, Aqurate

Key Takeaways

• Enhanced Customer Experience: Personalized recommendations helped customers find relevant products quickly, improving their overall shopping journey.
• Increased Revenue: The tailored approach drove a significant portion of revenue from recommended products, demonstrating the business impact of personalization.
• Seamless Integration: The solution’s integration with the MerchantPro platform ensured smooth adoption and optimized results.

Conclusion

GeboTools’ success with Aqurate Personalize highlights the power of advanced personalization in eCommerce. By leveraging tailored recommendations, they were able to enhance user experience, improve key performance metrics, and achieve significant business growth. This partnership underscores the impact that the right technology can have on driving measurable results.

Try Aqurate Personalize

Test Aqurate Personalize on your shop - Free for 30 days and no credit card required -  and see the results.