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Aqurate Map 2023

The Aqurate Map 2023 assesses the Digital Presence and Digital Maturity of the most competitive players in the Romanian eCommerce field.

Aqurate Map 2023 Preview

Other editions of the report

Aqurate Map 2021
 Aqurate Map 2021

Included categories: Electronics, Cosmetics, Books, Fashion, Home

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Aqurate Map 2022
 Aqurate Map 2022

Included categories: Electronics, Cosmetics, Books, Fashion, Home, Baby&Toddler, Brico

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Players included in the Aqurate Map 2023

Our methodology

The Aqurate Map 2023 covers a number of 52 players, all prominent within their industries. Therefore, it focuses on the largest players in the selected category (judged by Digital Presence) and does not aim to be an exhaustive comparison of all players.

To assess Digital Presence and Digital Maturity, Aqurate’s proprietary methodology computes:

thick mark  6 dimensions

thick mark  10 sub-dimensions

thick mark  27 features

All score evaluations are made intra-category. Players are categorized based on their main category, although some players offer products in multiple categories.

Electronics

Electronics - Largest volume of website traffic out of the 7 eCommerce categories

Leading the category is eMAG, maintaining its position as the frontrunner with the highest scores for both Digital Presence and Digital Maturity. Following at a distance is Altex, securing the second spot.

In comparison to the previous year, there has been an increase in the number of players in the Challengers quadrant, among which the newest one, Vexio.ro, replaced Media Galaxy.

Cosmetics

2 new players enter the Cosmetics category

NailsUp.ro and Kit Unghii.ro, replace Oriflame on the Aqurate Map in 2023.

Pet shops

Newest category in the Aqurate Map

The Global Pet Care eCommerce market is projected to experience a CAGR of 12.49%  from 2020 to 2027. As a result, in this year's Aqurate Map, we have included a total of 7 players from this category.

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