Personalized Emails with ActiveCampaign Automations

Find out how to create email automations with personalized product recommendations from your ActiveCampaign account.

⏳ Duration: 5 minutes 
🎚️ Complexity: low

➡️ Prerequisites

  • An active Personalize subscription
  • An active ActiveCampaign subscription
  • An active integration between Aqurate and ActiveCampaign (enable it here)

👋 You should first build your email template for personalized recommendations.

 
 

1. Click on Automations and then click on Create an automation

Click on Automations and then click on Create an automation

2. Select Start from Scratch and click on Continue

Select Start from Scratch and click on Continue

3. Select E-Commerce and click on Makes a purchase

Select E-Commerce and click on Makes a purchase

4. Click on Multiple Times

This allows customers to be sent personalized product recommendations after each purchase

Click on Multiple Times

5. Click on Add Start

Click on Add Start

6. Add another Action by clicking on the "+", selecting Conditions and Workflow and clicking on Wait

Add another Action by clicking on the "+", selecting Conditions and Workflow and clicking on Wait

7. Select Wait for a specified period of time and choose the number of days for the delay. Then click on Save

In this example, we will choose 7 days

Select Wait for a specified period of time and choose the number of days for the delay. Then click on Save

8. Add another Action by clicking on the "+", selecting Conditions and Workflow and clicking on If/Else

Add another Action by clicking on the "+", selecting Conditions and Workflow and clicking on If/Else

9. Set Aqurate Personalize Last Updated Date to Not Blank and click on Save

This will ensure that only users with personal recommendations will receive the email

Set Aqurate Personalize Last Updated Date to Not Blank and click on Save

10. By now, your automation should look like this

By now, your automation should look like this

11. Add another Action by clicking on the "+" under Yes, selecting Sending Options and clicking on Send an email

Add another Action by clicking on the "+" under Yes, selecting Sending Options and clicking on Send an email

12. Give the email a name and click on Start with a template

Give the email a name and click on Start with a template

13. Choose Email Designer and click on Continue

Choose Email Designer and click on Continue

14. Find and select the template you have already prepared

You can find the tutorial for building a template with personalized product recommendations here.

Find and select the template you have already prepared

15. Give your campaign an Email Subject and click on Continue

Give your campaign an Email Subject and click on Continue

16. Double-check the content of the email, and click on Next

Double-check the content of the email, and click on Next

17. Click on Active to activate the automation

Click on Active to activate the automation

You are done! 🚀