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InsightOut Map 2022

Logo IOA & Aqurate

InsightOut Map - second edition.

Select the category to download the report:

The InsightOut Map
  • Brico - Dedeman, Hornbach, Leroy Merlin and 3 more
  • Baby&Toddler - Nichiduta.ro, BabyNeeds and 5 more
  • Electronics - eMag, Altex, Cel.ro and 4 more
  • Fashion - epantofi.ro, AboutYou, H&M and 3 more
  • Cosmetics - Notino, MAKEUP, Sephora and 4 more
  • Books - Elefant.ro , Libris.ro, Carturesti.ro and 3 more
  • Home - IKEA, Vivre, JYSK and 4 more


The InsightOut Map 2022 assesses the Digital Presence and Digital Maturity of the most competitive players in the Romanian eCommerce field.

This report is published by InsightOut Analytics, a Data Science company for eCommerce and powered by Aqurate, the platform for data-driven eCommerce.


Our methodology

The InsightOut Map 2022 covers a number of 48 players, all leaders within their industries. Therefore, it focuses on the largest players in the selected category (judged by Digital Presence) and does not aim to be an exhaustive comparison of all players.

To assess Digital Presence and Digital Maturity, InsightOut Analytics’ proprietary methodology computes:

  • 6 dimensions
  • 16 sub-dimensions
  • 41 features

All score evaluations are made intra-category. Players are categorized based on their main category, although some players offer products in multiple categories.

InsightOut Map 2022 - Fashion Report