The report assesses the Digital Presence and Digital Maturity of the most competitive 7 players in this category of the Romanian eCommerce.
The players in this year's report: Notino, Sephora, MAKEUP, Douglas, Oriflame, Parfimo and Vivantis.
The report is based on InsightOut Analytics’ methodology considering 6 dimensions and 14 subdimensions, computed by measuring more than 41 features for each player.
InsightOut Analytics builds its dataset from public data only and does not use any internal data from the players in the report. All data was collected in April and May 2022.