Where to place product recommendations on your eCommerce shop

Best practices for getting the most out of Aqurate Personalize by offering your users a personalized experience.

Nowadays, most online shoppers are expecting a personalized shopping experience. 

When customers experience this kind of personalization, they are driven to spend more money on your website. This translates into increased conversion rate, average order value, and customer retention.

Using product recommendations on your eCommerce shop helps you achieve three main goals:

- Product discovery, leading to a higher 🎯 Conversion Rate (CR)

- Basket improvement, leading to a higher 🎯 Average Order Value (AOV)

- Loyalization, leading to a higher 🎯 Customer Lifetime Value (CLV)

How to mix and match the product recommendations and website pages for the best marketing outcome

Aqurate Personalize comes with several types of product recommendations that can be accessed after your eCommerce shop was linked to Aqurate.

You can choose which product recommendations you want to display on your website, as well as the pages you want to display them on.

In order to make this process easier, we've put together some usage suggestions and the impact that each type of recommendations has on your marketing goals.

 

 

🎯 CR

(Conversion Rate)

🎯 AOV

(Average Order Value)

🎯 CLV

(Cust. Lifetime Value)

📌 Homepage

Recommended for you

Recently viewed

Popular now

 

New in store

Recently bought

📌 Category Page

New in category

Popular in category

 

 
📌 Product Page

Alternative products

Popular in same category

You may also like

Freq. bought together

Upsell to

 
📌 Cart & Pop-up   Freq. bought together  
📌 Email    

Recommended for you

 

Types of product recommendations

Below are all the available product recommendations you can use on your website, detailed by business impact, the API Endpoint that activates them, and where each of them should be displayed.

Popular now

The best-selling products from all categories.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/bestseller Homepage

New in store

The newest added products from all categories.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve customer lifetime value /recs/new Homepage

Popular in category

The best-selling products from a specific category.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/category/bestseller Category page

 

These are the same recommendations as the Popular in same category ones, but use the category_id as parameter, instead of the product_id.

 

New in category

The newest added products from a specific category.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/category/new Category page

Alternative products

The most relevant product recommendations for a specific product, from the same category.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/item/substitutes Product Detail Page

⚠️ To avoid duplicate recommendations, do not use the Alternative products  recommendations on the same page as Upsell to.

Frequently bought together

The most relevant product recommendations for a specific product, from all categories except the same category.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve average order value /recs/item/cross-sell

Product Detail Page
Pop-up Cart
Cart

Upsell to

The most relevant product recommendations for a specific product, from the same category, with a price at least 10% higher.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve average order value /recs/item/up-sell Product Detail Page

⚠️ To avoid duplicate recommendations, do not use the Upsell to recommendations on the same page as Alternative products.

 

You may also like

The most relevant product recommendations for a specific product, from all categories.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/item/similar

Product Detail Page

⚠️ To avoid duplicate recommendations, do not use the You may also like recommendations on the same page as Alternative products, Upsell to, or Frequently bought together.

Popular in same category

The best-selling products from the same category as the requested product.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/item/bestseller-in-same-category Product Detail Page

 

These are the same recommendations as the Popular in category ones, but use the product_id as parameter, instead of the category_id.

Recommended for you

The most relevant product recommendations for a specific user, based on his purchase history.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate
Improve customer lifetime value
/recs/user Homepage
Email

 

Recently viewed

Products that a specific user has recently viewed.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve conversion rate /recs/user/visits Homepage

 

Recently bought

Products that a specific user has recently bought.

🎯 Business impact 📖 API Endpoint 📌 Location
Improve customer lifetime value /recs/user/orders Homepage

 

Back to top ⬆️

 

Questions about getting started? We're excited to help: support@aqurate.ai