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      Personalized Emails with Klaviyo Flows

      Find out how to send automated emails with personalized product recommendations from your Klaviyo account.

      ⏳ Duration: 15 minutes 
      🎚️ Complexity: medium

      ➡️ Prerequisites

      • An active Personalize subscription
      • An active Klaviyo subscription
      • User recommendations activated (enable them here if necessary)
      • An active integration between Aqurate and Klaviyo (enable it here)
      • An active integration between your shop and Klaviyo, including data about purchases

      Why use automated emails

      Flows in Klaviyo help you streamline your communications and make sure your contacts get the right emails at the right time. You can build from scratch an automated flow, select the trigger that will start the journey, and include personalized product recommendations at user level in each email. 

      In this article, we'll guide you through the creation of a post-purchase automated email in Klaviyo.

      1. On the Flows page, click on Create flow and then select Create flow from scratch

      On the Flows page, click on Create flow and then select Create flow from scratch

      2. Give your flow a name and click on Create Flow

      Give your flow a name and click on Create Flow

      3. Choose Metric as trigger

      Choose Metric as trigger

      4. Choose Placed Order and click on Done

      Choose Placed Order and click on Done

      5. Drag the Time Delay to your flow

      Drag the Time Delay to your flow

      6. Add your desired time delay and click on Save

      We recommend at least 24 hours from the last order, so all recommendations get populated.

      Add your desired time delay and click on Save

      7. Add an Email action to the flow

      Add an Email action to the flow

      8. Click on the Email

      Click on the Email

      9. Click on Configure Content

      Click on Configure Content

      10. Select any template you want, or start with a blank email.

      In this example, we're using a blank email.

      Select any template you want, or start with a blank email.

      11. Add a Text block to the email, and click on Source code

      Add a Text block to the email, and click on Source code

      12. Replace the default text with the module code from Aqurate

      You can get it here: Email | Aqurate

      Replace the default text with the module code from Aqurate

      13. When you're happy with your email, click on Save

      Your email should display some placeholders for products - don't worry, they will be filled out for each email recipient.

      When you're happy with your email, click on Save

      14. Back on the flow, click on Additional Filters

      Back on the flow, click on Additional Filters

      15. Click on Add an additional filter

      Click on Add an additional filter

      16. Choose Properties about someone for the condition

      Choose Properties about someone for the condition

      17. For the condition, select Properties about someone, then set AQ_1_IM to "is set". Then hit "Save".

      This will make sure that only users with recommendations receive the emails.

      For the condition, select Properties about someone, then set AQ_1_IM to "is set". Then hit "Save".

      18. Click on Review and Turn On

      Click on Review and Turn On

      You are done! 🚀  

      Now you'll send automated email to your contacts based on your chosen starting point.

      Please note that if you use the Placed Order starting point, customers will not be retroactively enrolled in the automation. In other words, only contacts who did not make a purchase x days after the automation is live will be enrolled.

      The links of the personalized product recommendations include Source and Medium to be tracked in Google Analytics.

       

      Questions about permissions or getting started? We're excited to help: support@aqurate.ai