Personalized Emails with Mailchimp Automations

Find out how to send automated emails with personalized product recommendations from your Mailchimp account.

⏳ Duration: 15 minutes 
🎚️ Complexity: medium

➡️ Prerequisites

  • An active Personalize subscription
  • An active integration between Aqurate and Mailchimp (enable it here)
  • An active integration between your shop and Mailchimp, including data about purchases

Why use automated emails

Automations in Mailchimp help you streamline your communications and make sure your contacts get the right emails at the right time. You can build from scratch an automation, select the trigger that will start the journey and include in the email content personlized product recommendations at user-level. 

In this article we'll guide you through the creation of a post-purchase automated email.

1. Log into Mailchimp account and click on Create

Click on Create

2. Select to create a new Automation Journey

Click on Create Journey

3. Click on Build from scratch
Click on Build from scratch

4. Click to Choose A Starting Point

Click on Choose A Starting Point

5. Go to Shopping Activity and select Time since last purchase

Click on Connect it now

6. Select the time period you wish to pass until mail to be sent out, e.g. 10 days in this demonstration.

Click on Save Starting Point

7. Add a Filter  to the starting point

Right click on Contact hasn't purchased from in 10 days…

8. Select from the list Aqurate Personalize Last Update Date

Click on Aqurate Personalize Last Updated Date

9. Choose the value of the condition is not blank and Save

Select is not blank from segmentation field row

10. Add another journey point Send email

Click on Send email

11. When designing the email, add the Code block into your design

Click on image

12. Remove the code line pre-filled in the block and paste the html code you have copied from Aqurate > Email.

ℹ️ How to generate the Personalize html code? Check this article.

Click on Save & Close

13. Your automation might look like in this demonstration if you have followed the instructions

Drag highlighted element

You are done! ðŸš€  

Now you'll send automated email to your contacts based on your chosen starting point.

Please note that if you use the Time since last purchase starting point, customers will not be retroactively enrolled in the automation. In other words, only contacts who did not make a purchase x days after the automation is live will be enrolled.

The links of the personalized product recommendations include Source and Medium to be tracked in Google Analytics.


Questions about permissions or getting started? We're excited to help: