The Aqurate Map 2023 covers a number of 52 players, all prominent within their industries. Therefore, it focuses on the largest players in the selected category (judged by Digital Presence) and does not aim to be an exhaustive comparison of all players.
To assess Digital Presence and Digital Maturity, Aqurate’s proprietary methodology computes:
All score evaluations are made intra-category. Players are categorized based on their main category, although some players offer products in multiple categories.