Resources & reports for eCommerce businesses

Case Study: How Bijuterii Inox improved its net revenue with Aqurate Personalize

Written by Maria Halmaghi | Jul 22, 2024 11:46:36 AM

The eCommerce landscape has witnessed significant growth in recent years, albeit accompanied by its fair share of challenges. The Customer Acquisition Cost (CAC) has experienced a notable increase, and users have indicated a demand for enhanced personalization at every stage of the purchasing process. Consequently, in a highly competitive environment, the utilization of marketing automation and personalization tools driven by AI is becoming increasingly important.

About Bijuterii Inox

Bijuterii Inox, is a steadily growing family business dedicated to offering exceptional value in stainless steel jewelry since 2008. With over 150,000 orders delivered to more than 100,000 customers, the shop boasts an impressive catalog of over 8,500 unique jewelry designs since its launch. Bijuterii Inox prioritizes customer satisfaction, and has a unique advantage - offering a 20% cashback to customers on every order. Additionally, every product comes with a warranty, ensuring quality and customer confidence in their purchases.

The objectives

Bijuterii Inox decided to stay ahead of competitors by implementing AI-driven personalization tools. The company’s objective was to increase their personalization efforts, by offering a tailored shopping experience and increasing the discovery of products relevant to the users’ preferences. As a solution, Bijuterii Inox decided to use the Aqurate Personalize advanced product recommendations, based on AI.

 

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