F64, Romania’s top photography retailer, implemented Aqurate Personalize on VTEX to drive smarter upsells and improve user experience. After trying several tools, they chose Aqurate for its transparent reporting and clear performance. The result: a 12% increase in average order value for users who engaged with recommendations, and over 10% of orders included items surfaced by the recommendation engine. With Aqurate, F64 optimized key touchpoints and now has full visibility into what drives results.
F64 is a leading retailer for photography and video equipment, serving both professional creators and passionate hobbyists. With a strong legacy and a loyal customer base, F64 offers a comprehensive selection of cameras, lenses, accessories, and production tools, both online and through its physical showroom. Their mission is to empower customers with the right tools and guidance to bring visual stories to life.
F64 is Romania’s top destination for photography and video gear, serving a loyal customer base of professionals and enthusiasts. As a leader in their niche, the F64 team continually explores ways to enhance customer experience and increase sales efficiency.
In their search for a reliable product recommendation engine, F64 tested several tools. Most either lacked transparent performance metrics or failed to generate significant results. They needed a solution that could both drive higher order value and provide clear, trustworthy data to back up its performance.
F64 implemented Aqurate Personalize, an AI-powered recommendation engine that integrates easily with VTEX. Aqurate Personalize allowed F64 to place dynamic product suggestions across multiple customer touchpoints—from the homepage and category pages to the cart and product detail pages.
But what truly stood out for the F64 team was Aqurate’s transparent and intuitive dashboard, which gave them immediate visibility into how each recommendation was performing across sessions, orders, and revenue.
The impact was quick and tangible. Aqurate drove real value by helping F64 increase engagement and optimize every step of the customer journey. Key results included:
12% increase in average order value (AOV) for users who interacted with product recommendations
Over 10% of orders included items surfaced by the recommendation engine
Rich reporting by recommendation type and page helped F64 optimize placement and strategy
By analyzing user behavior and refining touchpoints with Aqurate's insights, F64 was able to improve both conversion and upsell opportunities—especially on high-traffic product pages.
Aqurate Personalize has proven to be a great asset for F64, delivering measurable results in increased AOV and total revenue. The integration with VTEX, coupled with the user-friendly dashboard, has enabled F64 to not only boost sales but also gain deeper insights into their customers’ preferences and behaviors. F64’s experience highlights the power of AI-driven recommendations in eCommerce, particularly when combined with transparency and ease of use.
Test Aqurate Personalize on your shop - Free for 30 days and no credit card required - and see the results.